Digital Marketing Manager

Job Description

Our team is responsible for building awareness & engagement with interior designers and end-clients through brand storytelling and digital marketing channels.

Core Responsibilities:

  • Develop digital channel & communications strategies to drive brand awareness and engagement; key digital channels include social media, website, email and SEO.
  • Contribute to content strategy planning and content development, in partnership with the Creative Director.
  • Activate the content strategy across digital channels; monitor & engage with comments.
  • Report out on key performance metrics and identify optimization opportunities.
  • Evaluate and recommend new digital channels or opportunities to reach and engage with the target audience.
  • Manage ad hoc insights & strategy projects in support of brand priorities.

Qualifications:

  • Experience developing digital channel strategies to meet brand goals, particularly in Instagram & Pinterest
  • Familiarity with Email CMS platforms (MailChimp, Salesforce, etc), Google Analytics, and a social media management platform (Later, Hootsuite, Sprinklr, etc.)
  • Creativity & passion for creating engaging content
  • Strong organizational skills & ability to manage multiple projects
  • Strong written & verbal communication skills
  • High attention to detail and experience holding a high bar for quality and brand representation
  • Experience with Adobe Creative suite is a plus
  • Experience in the luxury/home design category not a requirement; but, must have desire to dive in & learn quickly

Experience:

  • 4+ years of digital marketing experience
  • Bachelor’s Degree in a relevant field

About Our Company

McKinnon and Harris is the leading manufacturer of high performance aluminum outdoor furniture for estates, gardens, and yachts in the US and abroad. A family owned company founded in 1991, McKinnon and Harris has devoted the last quarter century to pioneering techniques in aluminum in order to create their enduring furniture.

Innovation, artisan craftsmanship with uncompromising standards, and the highest quality materials have always distinguished McKinnon and Harris. The furniture is produced to exacting standards in their Richmond, Virginia workshop by master craftspeople. The company is noted worldwide for their adherence to exceptional standards, and their small workshop is a well-kept secret known to connoisseurs and designers and architects working at the highest level. McKinnon and Harris is regarded as the gold standard for luxury outdoor furniture and is appreciated and sought after by discerning high profile clients worldwide.

McKinnon and Harris offers exceptional benefits which include a bonus, 401K and profit sharing plan, top health and dental plans, health savings account, life insurance and vacation.

Interested?

We'd love to hear from you. If you have any questions, please do not hesitate to reach out to us at hello@mckinnonharris.com.

Apply Here

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